This is probably the question I get asked most before anyone even says hello. And I get why: online you'll find websites ranging from 0 euros to 50,000, and nobody properly explains why that gap exists.
The first thing you need to know is that “website” doesn't mean the same thing it did 10 years ago. A website in 2026 should load in under 2 seconds, work on any device, rank on Google (and in AI responses), and in many cases connect to your business tools. That's not the same as setting up a WordPress site with a 59-euro template.
The real price ranges
Website builder (Wix, Squarespace): €0–500/year
For very small businesses where just having a presence is the goal. The problem: it's not fully yours, you depend on a platform, and performance and SEO have a very low ceiling. What nobody tells you: if Wix changes its terms tomorrow, you have nothing. And if they raise their prices, you just have to go along with it.
WordPress with a freelancer: €800–3,000
The most common range. Results vary a lot depending on who builds it. Many deliver a template with your logo and call it “custom-built”. Maintenance, plugins and security become your problem afterwards.
WordPress with a professional agency: €3,000–8,000
Here you get real expertise — a more thoughtful design, better structure, actual support. It's still WordPress though, with everything that implies: plugins, constant updates, vulnerabilities.
Custom-built website (Next.js): €5,000–15,000
No plugins, no themes, no dependencies. The code is yours. Fast, secure, scalable. What used to be reserved for large companies is now the standard for any business that takes its digital presence seriously.
AI-integrated website: €8,000–25,000+
Chatbots, automations, dynamic personalisation, content generation. Not marketing fluff — real code that connects your website to AI tools so it works on its own while you focus on other things.
What nobody tells you about the price
The price you're quoted usually doesn't include:
- Hosting and domain (€100–500/year depending on the server)
- Maintenance and updates (WordPress needs this constantly)
- Technical SEO beyond installing a plugin
- Copywriting — you write the text, or you pay for it separately
- Integrations with CRM, email marketing, analytics
- Translations if you need multiple languages
With a cheap website, those costs come later. And they usually exceed whatever you “saved” upfront.
Why the cheapest option usually costs more in the end
I'm not saying this to scare you. I'm saying it because I see it constantly.
A website that loads in 5 seconds loses 50% of visitors before they read a single line. A hacked site because a form plugin hasn't been updated since 2023 can cost you weeks of work and your reputation. And a website that needs a full rebuild in 18 months because the platform changed its terms... that's not a website, it's a rental.
The real cost of a website isn't what you pay on day one. It's the sum of what you pay, what you lose in performance, and what you pay when something breaks.
Contactar por WhatsAppWhat pushes the price up
- Number of pages and sections
- Complex animations and interactions
- Integrations with external tools (CRM, payment gateways, APIs)
- Multilingual — each language multiplies the content work
- Delivery speed — urgent always costs more
- Technical SEO from day one
- Custom admin panel so you can edit without touching code
What we do at Webandup
We work in the custom-built range. No WordPress, no plugins, our own code in Next.js. The starting price is higher, yes. But the total cost over 3 years is usually lower — no ongoing plugin maintenance, no hacks, and the site doesn't go stale in 18 months.
If you want to know whether it makes sense for your project, start with the free audit. I'll tell you in 48 hours what you need and what you don't.